Our Approach

How it works

LearningBranch uses a unique approach not found in standard e-learning formats. LearningBranch combines competency-based learning, micro-learning and a unique experiential-learning based platform to create great results in an engaging and inspiring way.


Competency-Based Learning


Experiential Learning


Around the world, anyone working with people in a professional environment requires seven basic communication competencies:

  • making social contact and conversation
  • asking for help or relaying information
  • receiving feedback
  • giving feedback
  • refusing a request
  • persuading
  • expressing disagreement

Go Global

Each competency requires specific communication skills that can be learned and practiced to improve performance in that area. The specific skills vary according to language and culture, but the competencies are universal.

Read more about intercultural awareness and communication competencies.

Build Skillsets

At LearningBranch, each unit targets one competency as its learning outcome. Lessons focus on various skills according to the unit’s scenario, and learners build their skillsets in all the units related to a specific competency.

For example, the lesson “Asking for Help / Relaying Information” requires skills such as clarifying, paraphrasing, summarizing, interrupting, confirming, telephoning and leaving a message.

Be Relevant

Different jobs prioritize different competencies. Learners’ readiness for specific jobs and performance can be evaluated and assessed in a systematic manner.



Micro-learning is the process of learning in short, focused segments. Micro-learning allows learners to navigate to a specific competency or skill and review, reflect and practice as much as they need.

Grab Attention

Learner’s attention spans are in high demand. More content is available at a click of the mouse than ever before, and getting and keeping attention is an increasing challenge.

Training can’t afford to be slow and uninspiring. LearningBranch lessons are concise and deliver knowledge and skills in minimum time. Relevant scenarios and engaging materials grab and hold attention.

Read more about barriers to online learning.

Chunk Learning

Traditional training, with text-heavy content and drawn-out delivery, is no longer effective. LearningBranch lessons open with video scenarios and short explanations minimizing text. Skills are quickly broken down into learnable elements for specific environments.

A typical LearningBranch unit is broken down into four sections: videos, dialog analysis, skills and a short quiz. Learners spend anywhere from 20 to 60 minutes on a unit, depending on how much practice they need.


People learn most workplace skills through personal experiences on the job, so making formal training more experiential increases its effectiveness.

LearningBranch lessons boost training using the experiential approach. “Learning by doing” builds language and communication skills with the help of specific e-learning tools.

Visual Approach

It’s all too easy to forget what to say. LearningBranch uses a specific audio-visual method to link auditory cues to more easily remembered visual cues. The lessons connect audio-based dialog analysis with video-based scenarios and examples that show body language and gestures for improved retention.


Immersion Approach

Learners succeed when they are motivated. LearningBranch scenarios put the learner in the hot seat of a difficult scenario. Units compare videos of ineffective and effective responses to typical workplace situations. Learners engage with explanations and exercises by answering the question, “How would you deal with that?”


Speaking Practice

The only way to learn is through practice, and the only way to learn what to say is through saying it out loud. LearningBranch bundles a variety of recording exercises so that learners focus, concentrate, and build an accessible repertoire of communication strategies and skills.



All LearningBranch units follow a trusted pattern. Story introduction is followed by analysis, skills, then review. Learners can repeat and review any section as often as they need.

Watch an unprofessional, ineffective interaction.

Be critical. What went wrong?

Watch a professional, effective interaction.

Listen again. Analyze the dialog.

Practice professional language. Say it out loud and record. Play it back to check progress.

Use the new language in authentic scenarios.